The Evolution of Blogging- from reading to now listening
Written contents such as blogs have been the universal way to promote stories, experiences, research, articles, news, products, and services online. Blogs have successfully grown over the last 10+ years due to the great content written by people.
However, in our fast-paced world, it seems that we are getting busier. Time spent reading content is slowly reducing. It’s fair, think about it, commutes have gotten longer, kids, kid’s school take time, etc. These all take away from reading.
The new trend in blogging for 2020 onwards will be audio. But before we jump into this, here is a brief background on audio content popularity.
Thanks to the wonders of podcasts consumption of audio-based content have grown. A podcast is usually a series of audio broadcasts that can be listened to while driving, cooking, jogging, or any activity.
When this was introduced in 2004, it gave content the opportunity to be downloaded as an audio file. This enabled users to listen on their most convenient time.
This proved that audio-based application and contents is now taking the limelight. More people are using them.
Making your Blog Heard (Audible)
Let’s go back to your written blog again. How can you now help your readers who visit your site and enjoy reading your blogs? How can you grow your site visitors? Now is the time to think out of the ordinary.
So, how about converting it to audio? It’s the new way of giving your site visitors another way to consume your content.
Is it really possible to expand and engage with your audience if you convert blog post to audio? Yes!
While your blog followers get the hang of reading your posts, you can transform this conventional way of reaching out to them by creating audio posts. And with this emerging new way of blogging, you can attract more followers especially those who love to listen rather than reading.
So why not be the first mover? If you convert text to audio, you are responding to the change in the users’ content preference. Doing this may be something new, but it will eventually be for your own benefit.
How does Text to Speech (TTS) work?
Referred to as “read-aloud technology”, TTS helps users to read digital texts in a loud mode. This technology is from the ’90s, but recently with the rapid growth of AI (artificial intelligence), text to speech conversion quality has significantly improved and can produce almost human-like audio output.
Through TTS, converting text into audio format has never been more convenient. Compatibility to different devices is never an issue, from desktops to smartphones, TTS is accessible. And for those who find it difficult to concentrate and need to multitask, TTS has become an answer.
Audibrow.com is an example of app that uses TTS. It lets users read or listen to news and blog sites listed on their app.
Would you like TTS technology to do the same for your blog?
Imagine adding a voice into your website. Whether you’re just adding it as an option of transforming it into a whole new format, TTS is a rocket science bullet that will work for your advantage.
Having a TTS format will entice the audiobook and podcasts enthusiasts to visit your site. Plus, you can tickle the curiosity of those who are not yet familiar with this platform.
Making your site more accessible means inviting more visitors, means higher chances of profit. Bull’s eye!
How can you now allow people to listen to written news and blog? Still new to this audio platform? Read on and see this powerful plugin that will make things easy for you.
Biggest benefits of Text to Speech?
- It providers a new way for your users to enjoy your content. Now they can read or listen.
- More traffic from search engines like Google or Bing. Audio content will now be added to search results.
- Increase content reach. Services like AudioTilly which convert text to speech use Schema.org tags. Using this structured data, search engine bots scrape and use your info to display on search results
The Wonder of AudioTilly, a Text to Audio convertor for websites.
Let me introduce this WordPress plugin AudioTilly. AudioTilly is a plugin that will convert your site or blog’s text content into audio. Its extremely simple to setup and works instantly. It has over 20 voice options, and you can rotate the voices on the article, so the audio stays interesting to hear.
It is free for most bloggers. Advanced sites who write a lot of content can use their paid plans.
What makes AudioTilly different from other Text to Speech plugins?
Simplicity at its finest. Unlike others, coding is unnecessary here. All you need to do is to turn on the site’s plugin and from there all your contents would be converted into audio format.
The site would handle all the reporting, conversion, devices and streaming.
AudioTilly site comes with responsive stats. Meaty information coming from the site analytics is available. You can check on your top contents, most listened, and more.
This is user-friendly too. The site’s WordPress plugin is definitely plain sailing to set up and it takes only a few minutes to get things done.
And no, the voice isn’t robotic. It’ll record your content using a human-formatted tone. It continuously upgrades voices so users will have more choices.
Additional benefits of using AudioTilly
Anyone who uses Audiotilly can have their content automatically appear on AudiBrow.com app without any added cost. This app is an increasingly becoming famous TTS app that allows users to listen to blog contents and written news.
Having your content appear in Audibrow is giving it a chance to be shown into a larger user base. This means more exposure hence, more chances of growing your followers and fans.
Still not convinced?
Okay, here are the reasons why you should bank on AudioTilly.
• Because of the new audio platform, this increases airtime of visitors. Google prefers sites with high airtime.
• Clean voice, concise contents, and consistent updates translate to higher site loyalty.
• The convenience of just listening to the contents, invites repeat visits.
• Users can have the chance to get listed on Google search since the site adds audio Schema.org tags.
• More visits, increased airtime means higher traffic. Higher site traffic means higher revenues. Plus, the opportunity to insert audio-formatted advertisements.
• Chance of being featured in AudiBrow.com app which is a well-known site.
AudioTilly will only convert your written contents into an audio format. Writing isn’t eliminated in the process. This means that the quality of the audio-transformed content will still depend on how your content is written.
You also need to consider that not all can be converted into audio format.
What are the contents that work well to audio format?
• Short and long-form storytelling
• Inspirational contents
• Frequently Asked Questions
• How-to’s for aspirational contents
• How about the contents that do not convert quite well in audio forms?
• Visual-spatial materials
• Technical how-tos that consist of the intricate components and technology
Without question, there might be a lot of other forms of contents that work superbly, and those contents that don’t. All the same, this list is a useful start for you to contemplate on.
Take note that it matters to make it a habit to give your potential audio blog content careful browsing and this could be done by simply talking it out on your own prior to taking the plunge in using up your resources and time into re-writing and recording.
By and large, you have learned from this post that with TTS solution, it is less complex to instantly convert any blog content into audio form. Your readers have more way to to enjoy your written content. They can now read or listen to it.
Let AudioTilly make your site’s traffic and readership grow. Start using it for free.