Clubhouse’s list of competitors is growing. LinkedIn has now confirmed it’s also testing a social audio experience in its app which would allow creators on its network to connect with their community. Unlike the Clubhouse rivals being built by Facebook and Twitter, LinkedIn believes its audio networking feature will be differentiated because it will be connected with users’ professional identity, not just a social profile. In addition, the company has already built out a platform that serves the creator community, which today has access to tools like Stories, LinkedIn Live video broadcasting, newsletters and more.
And just today, LinkedIn formalized some of its efforts in this area with the launch of a new “Creator” mode that lets anyone set their profile as one that can be followed for updates, like Stories and LinkedIn Live videos, for example.
This focus on creators puts LinkedIn on competitive footing in terms of expanding its own Clubhouse rival, compared with other efforts by Facebook, Twitter, Telegram or Discord — all of which have their own audio-based networking features in various stages of development at this time.